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OUR MISSION

Teach Healthy Skepticism

The FoolProof Foundation's core mission is to teach consumers the importance of using caution, questioning sellers, and relying on independent research before spending money. We have created interactive, online programs to allow us to provide the widest possible exposure to our resources.

Why We Exist
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The FoolProof Foundation

FoolProof for Schools

FoolProof for Schools keeps on growing. Just by teacher word-of-mouth our usage has grown an average of 18% each school year over the past 4 years.

41 M

page views in our Schools Program

in the 2016/2017 school year.

35%

growth in usage just by word-of-mouth

in the 2016/2017 school year.

700,000

completed FoolProof Components

in the 2016/2017 school year.

Press Coverage

The FoolProof Foundation and our resources have been covered in various printed and online media.

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Walter Cronkite

In 2003, Cronkite's enthusiastic support of a young consumer advocate named Will deHoo led to the creation of FoolProof.

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FoolProof en Español

Our goal is to rewrite and reshoot all resources to appropriately reach the Hispanic audience.

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Meet the Team

We are a very lean foundation, guided by our Board of Directors, a great team of experts, and by two terrific Advisory Committees.

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The FoolProof Foundation

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FoolProof Yourself

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