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Our Vision

To Create a More Equitable Future

FoolProof is a 501 (c)3 dedicated to reducing cycles of inequality through financial literacy that works. Our free, independent, online curricula instill lifelong habits to help learners of all ages make better financial decisions. We teach the importance of healthy skepticism, personal responsibility, and the importance of trustworthy information — lessons needed now more than ever.

Why We Exist Donate Today

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The FoolProof Foundation

FoolProof for Schools

FoolProof for Schools keeps on growing. Just by teacher word-of-mouth our usage has grown an average of 18% each school year over the past 5 years.

38.8 M

page views in our Schools Program

in the 2021/2022 school year.


teachers signed up for our Curriculum

in the 2021/2022 school year.


completed FoolProof Components

in the 2021/2022 school year.

Press Coverage

The FoolProof Foundation and our resources have been covered in various printed and online media.

Walter Cronkite

In 2003, Cronkite's enthusiastic support of a young consumer advocate named Will deHoo led to the creation of FoolProof.

More is our free, online consumer news website geared at consumers of all ages

Meet the Team

We are a very lean foundation, guided by our Board of Directors, a great team of experts, and by two terrific Advisory Committees.