The FoolProof Foundation's core mission is to teach consumers the importance of using caution, questioning sellers, and relying on independent research before spending money. We have created interactive, online programs to allow us to provide the widest possible exposure to our resources.

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The FoolProof Foundation

FoolProof for High Schools

FoolProof for High Schools keeps on growing. Just by teacher word-of-mouth our usage has grown an average of 20% each school year over the past 4 years.

30 M

page views in our High Schools Program

in the 2015/2016 school year.


growth in users just by word-of-mouth

in the 2015/2016 school year.


completed FoolProof Components

in the 2015/2016 school year.

Press Coverage

The FoolProof Foundation and our resources have been covered in various printed and online media.

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Walter Cronkite

In 2003, Cronkite's enthusiastic support of a young consumer advocate named Will deHoo led to the creation of FoolProof.

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FoolProof Spanish

Our goal is to rewrite and reshoot all resources to appropriately reach the Hispanic audience.

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Meet the Team

We are a very lean foundation, guided by our Board of Directors, a great team of experts, and by two terrific Advisory Committees.

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