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What a Kid in Poverty Needs Right Now:

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Watch the video.


Some Walter Cronkite Thinking

Walter Cronkite's life mission was to seek the truth by knowing both sides of the story.

That's why FoolProof created the Walter Cronkite Legacy Fund. It is driven by that mission.

The Legacy Fund Tackles a Tough Reality:

Children Are Unfairly Targeted for Marketing Manipulation.

And About 12 Million Children in America—One in Six Kids—Are Being Raised in Poverty.

More children are in poverty than any age group.

It Gets Worse: Most of These "Children of Poverty" Will Also Raise Their Children in Poverty.

  • 90% of women born in poverty in 1990 are raising children in poverty right now.
  • 73% of children in poverty are children of color.
  • 1 in 4 of those children are hispanic.
  • Black children are 4 times as likely to spend their entire lives in poverty than a child of any other color.

It's an Endless Cycle of Economic Inequality.

It's an Endless Cycle of Racial Inequity.


This Reality Drives Much of the Turmoil in America Right Now.

Why Is This Happening?
A Major Reason:

The financial literacy system is dominated by highly conflicted businesses.

Because of the conflict, children are not taught the skills that keep them from being manipulated in a world driven by marketing.

Marketers constantly manipulate children. Children of poverty suffer the most from this manipulation

Why Aren't Children Taught the Skills They Need?

Because the teaching of money skills is largely funded and controlled by the same organizations that make money when a kid makes money mistakes.

About 80% of the Funding of Financial Literacy in America Comes from Businesses That Profit from Money Mistakes.

These funders will not consistently promote skills that hurt their businesses.


The Result?

Real financial literacy barely exists.

The major financial literacy resources in the world barely touch on the topics that must be taught.

The brutal cycle of economic inequality continues and increases.


Marketers target children with 19 billion dollars in advertising every year.

Marketers—right now—are using artificial intelligence to instantly and relentlessly customize marketing approaches to individual kids based on a kids emotional state, interests and fears.

How is an adult—much less a child in poverty—going to make wise decisions facing this reality?

How are they going to know the truth?

The Walter Cronkite Legacy Fund Powers Our Megaphone to Get the Truth Out There.

The fund ensures our unique messaging reaches those caught in cycles of economic inequality.

Watch this!

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Every Person in Poverty, or Caught in Racial Inequality, Needs the Skills FoolProof Uniquely Teaches.

All of those skills are based upon the simplicity of knowing the importance of the truth before you make a decision.

The Cronkite Legacy to the world.

Please help us deliver the importance of that legacy to people in poverty.

We need you to give, now, and give consistently, if possible.


Time Is Not Our Friend in This Fight.

FoolProof has the resources that work. But we need funding to expand our work, now.

Over 14.000 FoolProof teachers already have free use of our powerful curriculums.

But we need to reach 100,000 teachers.
And that takes money.

25 states are considering student financial literacy requirements.

The curriculums loved by marketers have hundreds of people knocking on doors in those states.
FoolProof has one person.

We need funding to be knocking on those doors, too. Right now.

Before You Give: See How We Teach!

FoolProof faces tough realities in its messaging to kids.
But we do it with humor and peer-to-peer conversations.

Like this:

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If Ads Told the Truth?

Making healthy skepticism a life-changing habit!

One of 200 video lessons in FoolProof's highly
interactive middle and high school curriculums.

Okay, It's Reality

Can You Help Us Today?

Like they say in the ads, "Only pennies a day...."

The best ways to give:

  • A continuing monthly gift you can afford.
  • A one-time gift you can afford.

Want to give by check? Or better yet!

Want to Join the Walter Cronkite
Legacy Fund Committee?

Why not become a member of the Walter Cronkite Legacy Fund Committee and sponsor FoolProof's resources for your city or state?

Contact Dr. Lennette Coleman, FoolProof's President, for more information.


Where Your Money Goes:

Directly to the Cronkite Legacy Fund to Continue and Expand FoolProof's Work.

If You're with Us...

FoolProof's resources are extensive and effective. Take a peek at a few, starting with FoolProof Solo.

FoolProof Solo:
Our New Resource Aimed at Adults with Few Money Skills

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Remember the Kids Who Grew Up in Poverty with Few Skills?

FoolProof Solo provides the skills those adults need. Solo can change these people's lives.

FoolProof Has Literally Hundreds of Educational Resources.

Take a peek at a few...

Provides consumers a safe harbor to research consumer issues, products, programs and services.


Joey's Gist

From scam artists to data collection to impulse buying traps. Joey reveals all and gives you the keys to protect yourself against anyone who is after your money.


FoolProof Student Ambassador

We all want a good credit score, right? So how do you get one? Destanie gives you some tips and tricks on how she did it.


Resources for Parents

This page helps parents teach their kids the importance of using caution, questioning sellers, and relying on independent research before spending money.


Middle & High School Curriculums

FoolProof gives teachers a unique and ethically-driven consumer life skills curriculum. We teach students the power of skepticism and how to identify and neutralize misinformation.


FoolProof University

Motivated to break barriers of cyclical economic inequality through education and outreach, FoolProof University offers 3 unique ways to do just that by creating stronger, more financially literate staff, students, parents, and communities.


The Data behind the Conclusions on This Website.

Our messaging is based on the most current data about poverty and its causes. If you want to learn more, read these reports.

Ballard Brief

Intergenerational poverty in the United States


Children's Defense Fund

Report: The state of America's children in 2020


The Brookings Instituition

Tackling the legacy of persistent urban inequality and concentrated poverty


Alternatives to Financial Education

For inclusion in The Handbook of Financial Literacy,
by Lauren E. Willis