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FoolProof Exists
Because of
Walter Cronkite

The Walter Cronkite Project

In 2003, Cronkite's enthusiastic support of a young consumer advocate named Will deHoo led to the creation of FoolProof. Cronkite was engaged with FoolProof for the remainder of his active life. Cronkite actually gave FoolProof its mantra:

Use Caution. Question Sellers.
Rely on Research.

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FoolProof & Walter Cronkite

"The FoolProof Foundation believes there is a fundamental flaw in the teaching of financial literacy."

Watch our introductory video on the Walter Cronkite Project.

"Teaching Healthy Skepticism Makes FoolProof Unique."

Amercia's key consumer voices support FoolProof.

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Our Key Goals

To encourage all consumers to make healthy skepticism a habit!

We all live in a world driven by sophisticated marketing. FoolProof lives to remind all consumers why they must be healthy skeptics when it comes to anything that impacts their money or their well-being.

To dramatically expand our "Teaching Privacy" efforts.

To tackle a key cause of the cycle of economic inequality enveloping kids in poverty: the lack of critical thinking skills.

To develop specialized versions of our resources for underserved populations.

The Walter Cronkite Committee

The Walter Cronkite Committee guides the work of the Walter Cronkite Project and provides counsel to our Board of Directors.

Cristina Cuomo
Cristina Cuomo
Co-Chair, the Walter Cronkite Committee
Jackie Gingrich Cushman
Jackie Gingrich Cushman
CFA, NACD Board Leadership Fellow
Doug White
Doug White
Co-Chair, the Walter Cronkite Committee, author, The Non-Profit Challenge: Integrating Ethics into the Purpose and Promise of the Nation's Nonprofits
Dr. Lennette A. Coleman
Dr. Lennette A. Coleman
Co-founder and Principal, Ariel Community Academy, Chicago, Illinois
Tanya Davis
Tanya Davis
Co-founder, William & Mary Davis Foundation, founder, A Purpose by Design
Peter Cunningham
Peter Cunningham
United States Assistant Secretary of Education, 2009-2013
Heather Harper MBE
Heather Harper MBE
President Gridserve
Hamilton Fish
Hamilton Fish
Co-Chair, the Walter Cronkite Committee
Joan Claybrook
Joan Claybrook
President Emeritus, Public Citizen
Steve Brobeck
Steve Brobeck
Senior Fellow, Consumer Federation of America
Ira Rheingold
Ira Rheingold
Executive Director, National Association of Consumer Advocates
David Fanning
David Fanning
Executive Producer at Large, PBS FrontLine
Rodney Brooks
Rodney Brooks
Personal Finance Columnist, Retired, The Washington Post
Michael Coleman
Michael Coleman
Newspaper Management Consultant, Trustee with the Freedom Forum, Newseum and Newseum Institute
Jan Neuharth
Jan Neuharth
Chair & CEO, Freedom Forum
Anne Hearst McInerney & Jay McInerney
Anne Hearst McInerney & Jay McInerney
Directors, Hearst Castle Preservation Foundation, New York
Jeremy Seward
Jeremy Seward
Content strategist, the Walter Cronkite Committee, owner, Logistical Video Research
Rita Green
Rita Green
Instructor of Accountancy, The University of Memphis and Former Director, Consumer Federation of America
Professor Lauren Willis
Professor Lauren Willis
Professor of Law, Loyola University, Los Angeles
Kelly Posner Gerstenhaber, Ph.d
Kelly Posner Gerstenhaber, Ph.d
Co-Founder, Speyer Legacy School
Stephen Byrd
Stephen Byrd
Producer, Front Row Productions, Inc.
Jennifer Tejada
Jennifer Tejada
CEO, PagerDuty
Joe Lonsdale
Joe Lonsdale
Founding Partner, Formation 8
Ivan Oransky, MD
Ivan Oransky, MD
Co-Founder, Retraction Watch
Sharon Bush
Sharon Bush
Board Member, UN Women for Peace Association, New York
Wendy Abrams
Wendy Abrams
Founder, Cool Globes, Illinois
Jim Trengrove
Jim Trengrove
Communications & Media Specialist
Edward B. Cohen
Edward B. Cohen
Partners for Democracy, Attorney
Eric Poirier
Eric Poirier
CEO of Addepar