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FoolProof Exists
Because of
Walter Cronkite

The Walter Cronkite Project

In 2003, Cronkite's enthusiastic support of a young consumer advocate named Will deHoo led to the creation of FoolProof. Cronkite was engaged with FoolProof for the remainder of his active life. Cronkite actually gave FoolProof its mantra:

Use Caution. Question Sellers. Rely on Research.

Walter Cronkite IV continues his grandfather's FoolProof work as an active member of the Walter Cronkite Committee.

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FoolProof & Walter Cronkite

"The FoolProof Foundation believes there is a fundamental flaw in the teaching of financial literacy."

Watch our introductory video on the Walter Cronkite Project.

Three Main Goals

1. Provide FoolProof to every financial literacy teacher. Now.

An increasing number of states are designating financial literacy as a requirement for middle and high school students. Conflicted businesses are spending millions to reach these states first with their curriculums. Unfortunately, once a teacher starts using a curriculum they seldom change. The Cronkite Project provides teachers a complete 22-hour, web-driven curriculum based on true advocacy for the student, not based on hidden marketing agendas. Classroom activities and individual essay assignments are also included to reinforce module lessons.

By teacher word-of-mouth alone our curriculum has grown dramatically. In the 2015-2016 school year students completed over 500,000 FoolProof components (modules, assignments and/or activities). They made over 30 million page views. In our key test state of Oklahoma, over 50,000 students have used the curriculum. Entire school systems are requiring all students to complete the full 22-hours before graduating.

2. Develop specialized versions of our resources for underserved populations.

Right now, FoolProof's school curriculum is available only in English. But virtually all of the lessons we teach apply to other populations — and these resources are needed, now.

  • No scalable financial literacy resources are available for K through 8th grade students, their teachers or parents. We created the FoolProof K-8 Study Group to help us create these resources.
  • Very few individual resources based on true consumer advocacy are available for adults.
  • No scaled and ethical resources are available for underserved populations or persons with credit problems.

We are currently seeking funds for the development of:

  • FoolProof for Children K-8 (scalable)
  • FoolProof for Military (in BETA)
  • Small community and faith-based groups
  • FoolProof Spanish Language
  • FoolProof for Foster Children
  • Curative help for adults with credit problems
  • Curative help for young people with credit problems

3. Build an Endowment Fund

The Cronkite Project's goal is to raise $25 million in the next five years to allow FoolProof to remain independent from any businesses that might want to influence our message.

The Walter Cronkite Committee

The Walter Cronkite Committee guides the work of the Walter Cronkite Project and provides counsel to our Board of Directors.

Walter Cronkite IV
Walter Cronkite IV

CBS News, Washington, D.C.

Cristina Cuomo
Cristina Cuomo

Co-Chair, the Walter Cronkite Committee

Doug White
Doug White

Co-Chair, the Walter Cronkite Committee, author, The Non-Profit Challenge: Integrating Ethics into the Purpose and Promise of the Nation's Nonprofits

Dr. Lennette A. Coleman
Dr. Lennette A. Coleman

Co-founder and Principal, Ariel Community Academy, Chicago, Illinois

Peter Cunningham
Peter Cunningham

United States Assistant Secretary of Education, 2009-2013

Joan Claybrook
Joan Claybrook

President Emeritus, Public Citizen

Steve Brobeck
Steve Brobeck

Executive Director, Consumer Federation of America

Ira Rheingold
Ira Rheingold

Executive Director, The National Association of Consumer Advocates

David Fanning
David Fanning

Executive Producer at Large, PBS FrontLine

Rodney Brooks
Rodney Brooks

Personal Finance Columnist, The Washington Post

Michael Coleman
Michael Coleman

Newspaper Management Consultant, Trustee with the Freedom Forum, Newseum and Newseum Institute

Anne Hearst McInerney & Jay McInerney
Anne Hearst McInerney & Jay McInerney

Directors, Hearst Castle Preservation Foundation, New York

Rita Green
Rita Green

Assistant Extension Professor, Mississippi State University and Director, Consumer Federation of America

Lauren Willis
Professor Lauren Willis

Professor of Law, Loyola University, Los Angeles

Kelly Posner Gerstenhaber
Kelly Posner Gerstenhaber, Ph.d

Co-Founder, the Speyer Legacy School

Stephen Byrd
Stephen Byrd

Producer, Front Row Productions, Inc.

Jennifer Tejada
Jennifer Tejada

Information Technology and Services, California

Joe Lonsdale
Joe Lonsdale

Founding Partner, Formation 8

Wendy Abrams
Wendy Abrams

Founder, Cool Globes, Illinois

Sharon Bush
Sharon Bush

Board Member, UN Women for Peace Association, New York

Tonya Rapley
Tonya Rapley

FoolProof columnist and team member, founder and CEO of My Fab Finance

Janet Varnell
Janet Varnell

Partners' Council of the National Consumer Law Center, board member of Public Justice

Roberta Baskin
Roberta Baskin

The Fowler Center for Business as an Agent of World Benefit

Malcolm Kirschenbaum
Malcolm Kirschenbaum

Trustee, The Newseum, Washington, D.C.

Dan Buettner
Dan Buettner

Founder, Blue Zones, author and Emmy Award-winning creator of Classroom Connect