FoolProof Exists
Because of
Walter Cronkite
The Walter Cronkite Project
In 2003, Cronkite's enthusiastic support of a young consumer advocate named Will deHoo led to the creation of FoolProof. Cronkite was engaged with FoolProof for the remainder of his active life. Cronkite actually gave FoolProof its mantra:
Use Caution. Question Sellers.
Rely on Research.
FoolProof & Walter Cronkite
"The FoolProof Foundation believes there is a fundamental flaw in the teaching of financial literacy."
Watch our introductory video on the Walter Cronkite Project.
"Teaching Healthy Skepticism Makes FoolProof Unique."
Amercia's key consumer voices support FoolProof.
Our Key Goals
To encourage all consumers to make healthy skepticism a habit!
We all live in a world driven by sophisticated marketing. FoolProof lives to remind all consumers why they must be healthy skeptics when it comes to anything that impacts their money or their well-being.
To dramatically expand our "Teaching Privacy" efforts.
To tackle a key cause of the cycle of economic inequality enveloping kids in poverty: the lack of critical thinking skills.
To develop specialized versions of our resources for underserved populations.
The Walter Cronkite Committee
The Walter Cronkite Committee guides the work of the FoolProof Foundation and provides counsel to our Board of Directors.
Walt Cronkite IV
Co-Chair, the Walter Cronkite Committee
Dr. Lennette A. Coleman
Co-Chair, the Walter Cronkite Committee, President of the FoolProof Foundation
Hamilton Fish
Co-Chair, the Walter Cronkite Committee
Cristina Cuomo
Doug White
Author, The Non-Profit Challenge: Integrating Ethics into the Purpose and Promise of the Nation's Nonprofits
Sheila Bair
Former Chair FDIC, Senior Advisor, StudentDebtSmarter.org, Author, Money Tales
Don Martin
Co-founder of Windsor Textile Corporation and Founder of Don Martin International
Eric Poirier
CEO of Addepar
Susan Eisenhower
Author and President of the Eisenhower Group, Inc. Retired from Cronkite Committee 2025
Dan buettner
Founder, The Blue Zones Project and National Geographic Fellow
Dayle M. Smith, Ph.D.
Dean, College of Business Administration; Loyola Marymount University
Edward B. Cohen
Partners for Democracy, Attorney
Sara & David Stemler
Founders PC Home Stores
Jim Trengrove
Communications & Media Specialist
Joe Lonsdale
Founding Partner, Formation 8
Jan Neuharth
Chair & CEO, Freedom Forum
Jackie Gingrich Cushman
CFA, NACD Board Leadership Fellow
Tanya Davis
Co-founder, William & Mary Davis Foundation, founder, A Purpose by Design
Sharon Bush
Board Member, UN Women for Peace Association, New York
Jeremy Seward
Content strategist, the Walter Cronkite Committee, owner, Logistical Video Research
Peter Cunningham
United States Assistant Secretary of Education, 2009-2013
Joan Claybrook
President Emeritus, Public Citizen
Steve Brobeck
Senior Fellow, Consumer Federation of America
Ira Rheingold
Executive Director, National Association of Consumer Advocates
Rodney Brooks
Personal Finance Columnist, Retired, The Washington Post
Michael Coleman
(Deceased) Newspaper Management Consultant, Trustee with the Freedom Forum, Newseum and Newseum Institute
Anne Hearst McInerney & Jay McInerney
Directors, Hearst Castle Preservation Foundation, New York
Rita Green
Instructor of Accountancy, The University of Memphis and Former Director, Consumer Federation of America
Professor Lauren Willis
Professor of Law, Loyola University, Los Angeles
Kelly Posner Gerstenhaber, Ph.d.
Co-Founder, Speyer Legacy School
Jennifer Tejada
CEO, PagerDuty