K-8 Project

Native Advertising Project

Support Healthy Skepticism

Native Advertising Project

Marketing dollars are moving dramatically into Native Advertising and the implication for consumers isn't good, as you already know. The consequences for very young children, who have been the targets of Native Advertising for years, are unsettling.

FoolProof has decided to take a deep interest in the impact of Native Advertising on the consumers' decision-making process.

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FoolProof is one of the first consumer groups to tackle the issue of Native Advertising — advertising that masks itself as objective information. Watch our introductory video on the issue.

And read two of our articles on this issue:

Our First Steps

FoolProof's partnership with Fairplay brings us in close collaboration with the experts on the impact of Native Advertising on children.

List Serve

FoolProof's Native Advertising List Serve and Native Advertising Study Group bring together experts to help FoolProof plan steps to educate consumers about Native Advertising's impact on decision-making.

Current Programs

FoolProof already includes articles and videos about Native Advertising in our work with students and adults. Because of the timely nature of the Native Advertising challenge, FoolProof is scheduling monthly features on Native Advertising developments for all our constituencies.